Your Privacy Matters at l3444
At l3444, protecting the personal information of our players across Bangladesh is a responsibility we take seriously. This Privacy Policy explains exactly what data we collect, why we collect it, how it is stored and used, and what rights you hold over your own information at every stage of your journey with us.
Privacy at a Glance
How l3444 Protects Your Data
Secure Data Storage
All personal data collected by l3444 is stored on servers protected by 256-bit SSL encryption. Access to our data systems is restricted to authorised personnel only and is subject to strict internal security controls reviewed on a regular basis.
No Data Selling
l3444 does not sell, rent, or trade your personal information to third-party marketers under any circumstances. Your data is used exclusively to operate your account, process transactions, and deliver the services you have requested from our platform.
Your Rights, Respected
You have the right to access, correct, or request deletion of your personal data at any time. Submit a data request to our support team and we will respond within five business days. We believe in full transparency about what information we hold and why.
Payment Data Security
Transaction data processed via bKash, Nagad, Rocket, and Upay is handled through encrypted payment channels. l3444 does not store full payment credentials on our servers. Payment processing partners are contractually bound to handle your financial data securely.
Transparent Cookie Use
l3444 uses cookies only for essential platform functionality and anonymous analytics. We do not use tracking cookies for cross-site advertising. Our cookie policy is detailed in full within this Privacy Policy so you always know what is running in your browser.
Marketing Opt-Out
Any marketing communications from l3444 are entirely opt-in. If you no longer wish to receive promotional emails or SMS notifications, you may unsubscribe at any time through your account preferences or by contacting our support team directly at [email protected].
Introduction
l3444 ("we", "us", "our", "the Platform") operates the online casino and sports betting platform accessible at https://l3444.io. We are committed to protecting the privacy and personal data of all players ("you", "your") who access or use our services. This Privacy Policy sets out, in plain and formal English, the nature of the personal data we collect, the lawful basis on which we process it, the purposes for which it is used, and the rights available to you as a data subject.
This policy applies to all personal data collected through the l3444 website, any associated mobile browser interfaces, customer support communications, and promotional activities. It should be read alongside our Terms & Conditions and Responsible Gaming Policy, both of which are incorporated herein by reference.
This Privacy Policy was last reviewed and updated on 1 January 2026. We encourage you to revisit it periodically. Where material changes are made, we will notify registered players via their registered email address where reasonably practicable.
Data We Collect
l3444 collects the following categories of personal data in the ordinary course of operating the platform and providing services to registered players:
| Category | Examples | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, gender, nationality, National ID or passport number | Registration & KYC verification |
| Contact Data | Email address, mobile phone number, residential address (city, district, division) | Registration |
| Financial Data | bKash / Nagad / Rocket / Upay account number (partial), transaction amounts, deposit and withdrawal history | Deposit & withdrawal processing |
| Gaming Data | Betting history, game session logs, wager amounts, win/loss records, bonus usage | Continuous, during platform use |
| Technical Data | IP address, browser type and version, device type, operating system, time zone, referral URL | Automatic collection on site visit |
| Communications Data | Support chat transcripts, email correspondence, feedback submissions | When you contact support |
| KYC Documents | Scanned or photographed copies of government-issued ID, proof of address, payment method ownership evidence | KYC verification process |
We do not collect or store sensitive personal data relating to racial or ethnic origin, political opinions, religious beliefs, trade union membership, genetic or biometric data, or health data, except where a player voluntarily discloses health-related information in the context of a responsible gaming self-exclusion request, in which case such data is handled with heightened care.
How We Collect Your Data
l3444 collects personal data through the following channels:
- Direct interactions: Data you provide when completing our registration form, submitting KYC documents, making deposits or withdrawal requests, contacting our support team, or participating in promotions and surveys.
- Automated technical collection: When you visit the l3444 platform, our servers automatically record technical data such as your IP address, device identifiers, browser characteristics, and session timestamps. This is a standard feature of all web-based services.
- Payment processing partners: When you initiate a transaction via bKash, Nagad, Rocket, Upay, Visa, or Mastercard, we receive transactional confirmation data from those payment providers. We do not receive full payment credentials; only the information necessary to reconcile and confirm the transaction is shared with us.
- Third-party game providers: Our casino game partners — including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi — may share aggregated gaming activity data with us for the purposes of account management, bonus administration, and fraud prevention.
- Publicly available sources: In limited circumstances, and where legally permissible, we may supplement your profile with information from publicly available directories or fraud-prevention databases for identity verification purposes.
Purpose of Processing Your Data
l3444 processes your personal data only for defined, legitimate purposes. The following table summarises the primary purposes for which each category of data is used:
- Account creation and management: To register your account, verify your identity, maintain your account profile, and manage your ongoing relationship with the platform.
- Transaction processing: To facilitate deposits, withdrawals, and bonus credits, and to maintain accurate financial records for each registered player.
- KYC and regulatory compliance: To verify your age (21+ requirement), confirm your identity, and fulfil our obligations under applicable anti-money-laundering and counter-terrorism financing requirements.
- Customer support: To respond to your enquiries, resolve complaints, and provide technical assistance related to your account or gaming activity.
- Responsible gaming: To monitor gaming behaviour for signs of problem gambling, enforce self-exclusion and deposit limits requested by players, and fulfil our duty of care obligations.
- Fraud prevention and security: To detect, investigate, and prevent fraudulent activity, unauthorised account access, bonus abuse, money laundering, and other prohibited conduct.
- Platform improvement: To analyse aggregated, anonymised usage patterns and improve the performance, usability, and content of the l3444 platform over time.
- Marketing communications (opt-in only): To send promotional offers, bonus notifications, and platform updates to players who have expressly consented to receive such communications.
Legal Basis for Processing
l3444 processes your personal data on one or more of the following lawful bases, depending on the specific processing activity in question:
- Contractual necessity: Processing required to fulfil our obligations under the account agreement with you — including account registration, transaction processing, and customer support — is carried out on the basis that it is necessary to perform the contract between us.
- Legal obligation: Where we are required by applicable law or regulation to process your data — for example, KYC identity verification, anti-money-laundering record-keeping, and age verification — we process data to comply with those legal obligations.
- Legitimate interests: Certain processing activities, such as fraud prevention, platform security, internal analytics, and responsible gaming monitoring, are carried out on the basis of our legitimate interests in operating a safe, fair, and commercially viable platform. We apply a balancing test to ensure our legitimate interests do not override your fundamental privacy rights.
- Consent: Where we send you direct marketing communications via email or SMS, we do so only on the basis of your freely given, specific, informed, and unambiguous consent. You may withdraw this consent at any time by updating your communication preferences or contacting [email protected]. Withdrawal of marketing consent does not affect the lawfulness of processing carried out prior to withdrawal.
Data Sharing with Third Parties
l3444 does not sell, rent, or otherwise transfer your personal data to third parties for commercial marketing purposes. We may share your personal data with the following categories of third parties only to the extent strictly necessary for the purposes described in this policy:
- Payment service providers: bKash, Nagad, Rocket, Upay, Visa, Mastercard, and associated banking partners, for the sole purpose of processing your deposit and withdrawal transactions.
- Game software providers: Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, Ezugi, and other certified providers, who require session authentication data to serve games within your account.
- Identity verification services: Third-party KYC and fraud-prevention platforms that assist us in verifying the identity and age of registered players.
- IT infrastructure and hosting providers: Cloud infrastructure and data hosting partners who store platform data on servers subject to contractual data protection obligations at least as stringent as those set out in this policy.
- Legal and regulatory authorities: Where we are compelled by a lawful order, court direction, or regulatory requirement to disclose personal data to law enforcement agencies, financial intelligence units, or other competent authorities.
- Professional advisers: Lawyers, auditors, and compliance consultants who are bound by professional confidentiality obligations, where disclosure is necessary for the management of legal or regulatory matters.
All third parties with whom l3444 shares personal data are required to process that data only for the specified purposes and in accordance with data protection obligations that are contractually binding on them.
International Data Transfers
The l3444 platform serves players primarily based in Bangladesh. Some of our third-party service providers — including game software providers and cloud infrastructure partners — may be located in or process data from countries outside Bangladesh. Where personal data is transferred to countries that do not provide a level of data protection equivalent to that in Bangladesh, l3444 takes appropriate steps to ensure that such transfers are subject to adequate safeguards.
These safeguards may include contractual clauses requiring the recipient to protect the data to a standard at least equivalent to that required under this policy, or the use of service providers who are certified under recognised international data security frameworks.
If you have questions about the specific safeguards applied to any particular international data transfer, please contact our support team at [email protected] and we will respond within five business days.
Data Retention
l3444 retains personal data for no longer than is necessary to fulfil the purposes for which it was collected, taking into account applicable legal retention obligations. The following general retention periods apply:
- Active account data: Retained for the duration of your account registration and for a period of five years following account closure, to meet financial record-keeping and anti-money-laundering obligations.
- KYC documents: Retained for a minimum of five years from the date of submission, in accordance with applicable financial crime prevention requirements.
- Transaction records: Retained for a minimum of five years from the date of each transaction.
- Support communications: Retained for two years from the date of the last communication, or longer if the matter is subject to ongoing dispute resolution.
- Marketing consent records: Retained for as long as you remain subscribed to marketing communications, plus two years following unsubscription, to demonstrate a clear record of consent status.
- Technical and log data: Retained for up to twelve months from the date of collection, unless a specific event (such as a fraud investigation) requires longer retention.
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in a manner that prevents re-identification. Where anonymisation is used rather than deletion, the resulting anonymised data may be retained indefinitely for statistical and analytical purposes.
Cookies & Tracking Technologies
The l3444 platform uses cookies and similar browser-based technologies to support core platform functionality and gather anonymous performance analytics. A cookie is a small text file placed on your device by our web server when you visit the site. Cookies do not contain executable code and cannot harm your device.
l3444 uses the following categories of cookies:
- Strictly necessary cookies: Essential for the platform to function. These include session authentication cookies, security tokens, and load-balancing identifiers. These cannot be disabled without breaking core platform features.
- Functional cookies: Used to remember your preferences such as language settings and last-visited game categories. These improve your experience but are not required for basic functionality.
- Analytical cookies: Used to collect anonymised, aggregated data about how visitors navigate the platform — such as pages visited, time on page, and error events. This data is used exclusively to improve the platform and is not linked to your personal identity.
Most web browsers allow you to control cookie settings through the browser's preferences panel. You may block or delete cookies at any time; however, disabling strictly necessary cookies will prevent you from logging in to your l3444 account. For guidance on managing cookies in your specific browser, please refer to the browser's official help documentation.
Your Data Rights
As a registered player and data subject, you hold the following rights in respect of the personal data l3444 holds about you. To exercise any of these rights, please contact our support team in writing at [email protected] with the subject line "Data Rights Request". We will acknowledge your request within 48 hours and respond fully within five business days.
- Right of Access: You may request a copy of the personal data we hold about you, along with information about how it is processed and to whom it has been disclosed.
- Right to Rectification: You may request that inaccurate or incomplete personal data be corrected or updated without undue delay.
- Right to Erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to our legal retention obligations. Note that data subject to anti-money-laundering or KYC retention requirements cannot be deleted until the mandatory retention period expires.
- Right to Restriction: You may request that we restrict processing of your data in certain circumstances — for example, while the accuracy of the data is contested or while an objection is being assessed.
- Right to Data Portability: You may request a structured, machine-readable copy of the personal data you have provided to l3444 directly, for the purpose of transferring it to another service provider.
- Right to Object: You may object to processing carried out on the basis of legitimate interests — including direct marketing — at any time. We will cease such processing unless we can demonstrate compelling legitimate grounds that override your interests.
- Right to Withdraw Consent: Where processing is based on your consent (e.g., marketing communications), you may withdraw that consent at any time without affecting the lawfulness of prior processing.
Children & Minors
If l3444 becomes aware that personal data has been submitted by a person under the age of 21, we will take immediate steps to delete that data and close the associated account. Any deposits or wagers attributed to an underage account will be reversed in full.
Parents and guardians who believe that a minor may have registered an account on the l3444 platform are encouraged to contact our support team at [email protected] immediately so that the matter can be investigated and resolved without delay.
Security Measures
l3444 implements a multi-layered approach to the security of personal data. Our technical and organisational security measures include, but are not limited to:
- 256-bit SSL/TLS encryption applied to all data transmitted between your browser or device and the l3444 platform.
- Encryption of sensitive data fields at rest within our database infrastructure.
- Strict role-based access controls ensuring that only authorised personnel with a legitimate operational need may access personally identifiable player data.
- Regular internal security reviews and vulnerability assessments of our platform infrastructure.
- Incident response procedures designed to detect, contain, and notify affected parties of any data security breach in a timely manner.
- Staff training on data protection responsibilities and the requirements of this Privacy Policy.
While l3444 takes all reasonable precautions to protect your personal data, no internet-based platform can guarantee absolute security. You are responsible for keeping your own account credentials confidential and for notifying us promptly if you suspect unauthorised access to your account. l3444 will never contact you to ask for your password by any means.
Third-Party Links & Services
The l3444 platform incorporates games and services delivered by third-party software providers. While these providers are contractually bound by data protection obligations, they maintain their own independent privacy policies that govern the data they collect and process within their own systems.
l3444 does not control the privacy practices of third-party game providers and accepts no responsibility for how those parties handle data that passes through their systems. We encourage you to review the privacy policies of any third-party service provider whose services you use in connection with the l3444 platform if you have specific questions about their data practices.
This Privacy Policy applies solely to data collected and processed by l3444 directly. Any data collected exclusively by third-party providers within their own systems falls outside the scope of this policy.
Changes to This Privacy Policy
l3444 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or operational requirements. The date of the most recent revision is displayed prominently at the top of this page.
Where amendments are material — meaning they significantly affect your rights or how your data is processed — we will endeavour to provide advance notice to registered players via their registered email address at least 14 days before the changes take effect, where reasonably practicable.
Non-material amendments, such as corrections to typographical errors or clarifications of existing provisions that do not alter their substantive meaning, may be made without advance notice. The version of this Privacy Policy currently published on the l3444 platform is the authoritative and binding version. If you have a printed or cached copy of an earlier version, please refer to the current online text.
Continued use of the l3444 platform after an updated Privacy Policy is published constitutes your acceptance of the revised terms. If you do not agree with the changes, you must cease using the platform and may request account closure by contacting our support team.
Contact & Complaints
If you have any questions, concerns, or complaints relating to this Privacy Policy or the way in which l3444 handles your personal data, please contact our Data Support team using the details below. All correspondence must be submitted in English to ensure prompt and accurate handling.
Support Email: [email protected] (plain text — not a clickable link)
Subject Line: Please use "Privacy Enquiry" or "Data Rights Request" so your message is routed to the correct team.
Response Time: We aim to acknowledge all privacy-related enquiries within 48 hours of receipt and to provide a full response within five business days. Complex data access or erasure requests may require additional time, in which case we will keep you informed of progress.
Escalation: If you are not satisfied with our response to a privacy complaint, you may escalate the matter to a senior compliance officer by replying to our initial response and requesting senior-level review. l3444 is committed to resolving all privacy complaints thoroughly and impartially.
Questions About Your Privacy?
Our support team is available around the clock to answer any questions you have about your personal data, account security, or our privacy practices. You can also explore our FAQ for quick answers, or head to the l3444 Casino lobby to start playing. 21+ only.